Course Listing For Marketing Courses

This course builds practical skills that are essential to effective communication and relationship building with an organization’s internal and external stakeholders. Students employ the communication process to develop effective messaging and diffusion of information. Emphasis is placed on the use of traditional and digital media formats to reach target audiences and achieve organizational and business goals. Ethical and legal considerations in business communications also are explored. Cohort Courses Must be Taken in Order

This course prepares students for success in their academic and professional careers. The foundation for professional development is explained through an appraisal of the student’s learning style, emotional intelligence, ethics, and self-management style. Students demonstrate best practices for academic research in their chosen field of study by examining current marketing trends, employment, and professional networking tools. Finally, the students practice communication strategies for groups, individual presentations, and professional networking tools.

This course is designed to equip students with the necessary skills and knowledge to communicate effectively in a fast-paced and competitive environment. Students will learn to use information and influence to achieve their business objectives while maintaining ethical standards. Course material will cover topics such as communication channels, message design, audience analysis, persuasion, and communication technology. Students will analyze and apply theories and concepts from communication studies, psychology, marketing, and business to develop effective communication strategies for various business contexts. Must be taken in order.

This course focuses on the information and tools needed to apply critical thinking and problem solving to business decisions. Students explore critical components of the business environment that impact organizational success and gain understanding of the data sources and analytical tools that assist in the decision-making process. Cohort Courses Must be Taken in Order

This course embraces the philosophy of problem-solving beginning with a clear comprehension of the real marketing problem, setting realistic goals, accessing needed resources, managers and employees that are committed to using critical thinking to problem solve marketing decisions. Participants will gain exposure to ethical marketing decision-making, which starts with the organization’s top management and guides the rest of the workforce on how to conduct their professional behavior. Students explore critical components of the business environment that impact organizational success and gain understanding of the data sources and analytical tools that assist in the decision-making process. Must be taken in order.

This course focuses on the skills required to understand financial data and reliable tools that drive decision making within the organization. The transparency of data from the financial management system allows marketing leaders to better control the decision on who the optimum business or customer clients to pursue. Amass an appreciation of marketing math through changes to pricing policy of individual products as well as the larger product mix. Students will gain an overview of the practical application of accounting concepts and processes that relate to the overall economic health of the organization. Finally, value what is meant by securing and maintaining long-term profitable customer relationships that minimize risk. Must be taken in order

This course focuses on the skills required at the management level to understand financial data and reliable tools that drive decision making within the organization. Students will gain an overview of the practical application of accounting concepts and processes that relate to the overall economic health of the organization. Emphasis will be placed on how to use these basic concepts to support organizational decision making and growth in today’s rapidly changing environment. Cohort Courses Must be Taken in Order

This course explores the key principals and functions of marketing and the role of the marketing manager in the modern, customer-centric environment. Students are introduced to the holistic marketing approach, focusing on the development, creation and implementation of marketing activities within an organization. Cohort Courses Must be Taken in Order

This course provides a comprehensive introduction to the field of marketing. It covers the current marketing concepts and practical applications that will include the functions of product, price, place, promotion, and positioning. Participants will receive an introduction to the fundamentals of customer communications, sales presentations, graphic arts, and/or like-minded promotional messaging. Students are introduced to the holistic marketing approach, focusing on the development, creation and implementation of marketing activities within an organization. Must be taken in order.

This course introduces marketing research and the application of research instruments and processes that are most effective in helping the marketing professional maintain competitiveness in a dynamic environment. Students explore techniques used to gain reliable information about customers, competition and industry, which support decision making and development of marketing activities. Cohort Courses Must be Taken in Order

This course is designed to provide students with the necessary skills and knowledge necessary to use data effectively in marketing decision-making. Students will learn how to collect, analyze, and interpret data to make informed decisions about marketing strategies and tactics to improve performance. Course materials will cover topics such as market research, data collection methods, data analysis techniques, and data visualization. Students will also learn about statistical inference and hypothesis testing, which are essential tools for making data-driven decisions. Must be taken in order.

This course introduces consumer behavior, with an emphasis on developing a customer focus and competitive advantage by using consumer behavior analysis. Students expand upon their knowledge of market research and its application in identifying market segments and building effective customer relationships. The goal is to understand what effects stemming from internal and external influences affect the consumer decision making process in the marketplace. Identifying customer behaviors leads to designing products/services to meet their needs and wants consistent with the different consumer characteristics found in the marketplace. Must be taken in order.

This course examines theories, concepts and principles of customer behavior and market segmentation. Students expand upon their knowledge of marketing research and its application in identifying market segments and building effective customer relationships. Particular attention is placed on recognizing market influences to help forecast and shape consumer and business purchasing preferences. Cohort Courses Must be Taken in Order

This course focuses on the distribution and promotion of goods and services through integrated marketing channels. Students explore a range of conventional and innovative value networks, as well as forms of marketing communication, including advertising, social media and mobile marketing to develop and build brand equity. Cohort Courses Must be Taken in Order

This course is designed to provide students with a comprehensive understanding of pinpointing marketing channels and engineering target audiences. Students will complete the process of identifying, understanding and engaging audiences through the use of data-driven insights, segmentation, and personalized messaging. It involves analyzing customer behavior, preferences, and demographics to create a more accurate profile of the target audience and develop strategies that appeal to their specific needs and interests. Students will learn how to develop and implement marketing strategies that effectively reach and engage target audiences across various channels. Must be taken in order.

This course is designed to provide students with an understanding and application of social media marketing. Students will learn how to develop and implement effective social media strategies that engage target audiences and drive business success. The course will cover topics such as leveraging social media platforms, content creation, community management, influencer marketing, social media advertising, and social media analytics. Students will also learn about the latest trends and innovations. Must be taken in order.

This course examines the modern global economy and the impact of globalization on the marketing function. Students explore cultural influences that affect consumer behavior and impact branding and marketing decisions. Competitive factors unique to global organizations are studied. Cohort Courses Must be Taken in Order

This special topic course is designed to provide students with an in-depth exploration of specific areas of marketing that are not covered in the regular program curriculum. The course will focus on current topics or emerging trends in marketing and will be taught by faculty members who are experts in the field. The course will cover a range of topics related to the special topic, including the history and evolution of the topic, the current state of the industry, and future trends and developments. Students will also examine case studies and real-world examples to gain a deeper understanding of how the topic is being applied in the marketplace. The specific topics covered in this course will vary depending on the semester. Must be taken in order.

This course will bring together the skills and knowledge gained throughout the program to take a strategic look at the role of the marketing manager. Students will produce a final project which will be embedded within the overall marketing strategy. Cohort Courses Must be Taken in Order